Bill D'AlessandroEcommerce, Investing, Entrepreneurship

About Me

Hi it’s Bill — I’m your host and Founder / CEO at Elements Brands. I focus everyday on creating products that people love, and building an ecommerce machine to get them in front of as many people as possible. My love for entrepreneurship started when I was 8 years old and hawked my first cup of lemonade on the street corner. Read on below to find out how I got here…

Quick Hits

  • I founded Elements Brands in 2010 and have scaled to 8 figures of revenue, 50+ employees, 51,000 square feet of office / warehouse, and a diversified portfolio of brands under our umbrella.
  • I have a pretty ambitious list of things to accomplish before I turn 40.
  • I live in Charlotte, NC, but work and play wherever there’s internet and a laptop.
  • I’m an Eagle Scout and love to camp outside.
  • I once lost 37 pounds using modified techniques from The 4-Hour Body.
  • In my spare time I hike, ski, program in PHP, and eat pulled pork BBQ.

My Background

I’ve always had the entrepreneurial bug. In high school, I progressed from lemonade stands to running a computer repair business during the summers that paid me more pocket money than I ever could have made waiting tables. During college, I helped start and eventually sell a software company called Groupvine that made running and organizing college groups easy.

After graduation I did what all the other ambitious kids were doing and took a job in investment banking. I’ll spare you the gory details, but suffice it to say – I learned a ton but hated the 100 hour weeks. I left investment banking after almost 2 years to take over Corporate Development and M&A at My day job was to acquire other hosting companies and combine them into our operations. However, that’s not what I spent all my time on…

While working at, I read Tim Ferriss’s “Four Hour Work Week” and became fascinated with consumer products. I spent my nights and weekends creating my first product, and launched it in late 2010. Since I had a full-time job (and also because I’m obsessed with process design), I used a combination of custom-built software and outsourcing to obsessively automate the business’s ordering, billing, fulfillment, marketing, and accounting from day 1. The business ran and grew almost totally autonomously during the first year – it was more like the one hour work week. 🙂

Elements Brands

As my first product continued taking off, I was able to quit my full-time job in Spring 2012 and focus full time on growing Elements Brands. Over time we have built a company that’s one part Proctor & Gamble, one part Berkshire Hathaway, and one part 4HWW. Today, Elements Brands consists of a diverse portfolio of 8 brands, 8 figures of revenue, and 50+ employees. We are profitable and have committed capital to pursue acquisitions of direct-to-consumer brands between $1M and $20M in revenue.

Elements Brands is different because we are vertically integrated and own and operate all our brands. We have a team of in-house experts in digital marketing, branding, wholesale sales, customer retention, and financial analysis. In addition, we operate our own 51,000 square foot manufacturing and distribution facility – our supply chain and logistics teams manufacture and ship thousands of orders each day to customers around the world.

Bill D'Alessandro